What’s Wrong With Contests

Posted on August 18th, 2014 by Jason Shindler

By Jason Shindler

contestImagine this: You are an electrician and you get this message from a prospective customer:

Calling all Electricians:
You could be eligible for a chance to win a trip to Las Vegas and have a display about your business at the MGM Grand during a big event. Simply sign up to run all of the wiring for one of our 100 events around the country. Click on this Web site for more information.

Of course, electricians are never asked to enter contests like this. But graphic designers are asked all of the time. What’s wrong with contests?

  • They aren’t good for designers: designers need to eat. If they can only get paid if they win a contest, then they can’t eat.
  • They aren’t good for clients: contests create quantity but not quality. A contest will generate hundreds of designs to choose from. A quality designer will give you far les to choose from, but all of their choices will be good for your business.

h/t to HappyPlace / BuzzFeed for the story idea.

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